With an ever-changing automotive landscape, dealerships have had to pivot and get creative with the current state of the market and the industry. Adapting to consumer trends, which are changing rapidly, is the biggest challenge facing dealerships today. The consumers looking to purchase new or used vehicles have started to do so from the comfort and safety of their own homes. Where there may have been a generational gap in the adoption and acceptance of online purchases, COVID-19 almost forced the older Gen Xers and baby boomers to adapt to this new normal.
"Dealer showrooms will return, but the question of when seems to be a moot point. Making vehicle purchases online is only picking up and this trend will continue beyond 2021, following mass vaccination," says Anthony Kunz, Director of Dealer Transportation at RPM. The coronavirus is not the only reason consumers are more apt to purchasing vehicles online or from their smartphones.
Consumer confidence in purchasing vehicles online is typically a direct result of having a great build-and-price experience. Making the visit to the website easy on the consumer, yet informative, is crucial. From running a cost comparison to looking at reviews to exploring various vehicle specs, the more control the consumer has over the end-to-end experience, the more likely a purchase will occur. Empowering consumers with the tools and resources they need in order to make a decision on their own, without the added pressure of physically being on a lot, has given a boost to this new purchasing behavior.
Kunz adds, "Another crucial part for dealerships, beyond the online experience for the consumer, is understanding how best to expand the sales target market to cover all 50 states. Logistics! Vehicle shipping is the last and final step in selling a vehicle entirely online. Unless your dealership owns a trucking business, with thousands of assets all over the country distributing vehicles, how can you sell a vehicle to someone in another city or state? Again, logistics!"
RPM Vehicle Systems facilitates the shipping of 40K+ vehicles per month for dealerships, OEMs, auctions, financial corporations, and more! Using a single provider, like RPM, allows you to sell a vehicle and ship it anywhere in the United States. We do it every day and deliver to hundreds of thousands of locations each year. RPM specializes in concierge door-to-door service and vehicle transportation for our customers. We help manufacturers and dealers sell more cars by providing them with a free transportation-quoting button for their websites, giving potential buyers a seamless experience and the costs to ship vehicles directly to their homes.
If you would like to learn more about how to optimize your online experience for consumers or if you need to move inventory quickly, RPM is here to help. Visit us at www.rpmmoves.com.